Do you ever feel like you have been really "busy" all day, but haven't actually achieved anything?
Perhaps you have set up your appointments, sent out some tweets, and searched for potential new candidates. But the real tasks that grow your business and serve your customers remain on your To Do list.
The great management guru Peter Drucker once said that business boils down to two things: Innovation and Marketing.
If you, as the business owner, are not spending the majority of your time on these two areas, how much longer can your business exist? By fully embracing these tasks with zero distractions for large sections of your day, you can fly past your competition.
So, what are the 5 tasks that every small business should be outsourcing in order to focus on innovation and marketing?
1. Social Media
Scheduling posts and interacting on numerous Social Media networks can be very time consuming. However, this is a job that can be easily outsourced through specific documentation and training. It is important for the look, feel and tone of voice of your Social Media channels to be aligned, so ensure that you are clear on how you want your company to be perceived.
2. Content Creation
Understanding and serving the information needs of your customers is a must in online marketing today. However, the research, preparation and creation of this content can take up valuable time. Outsourcing everything from research and creating images/video, to formatting and distribution is paramount for regaining time.
Recruitment is one of the most time consuming tasks in any small business. Advertising, screening and educating applicants are all easily "outsource-able" tasks that enable you to briefly review the progress before your final interview with the candidate.
4. Invoicing, Bookkeeping & Payroll
Using the latest accounting software, an experienced assistant can completely remove the time and hassle of dealing with invoicing, bookkeeping and payroll. Be sure to assign this task to someone with significant experience in the field and you will wonder how you ever managed previously.
5. Email & Calendar Management
And finally, probably one of the largest time drains in any small businesses around the world: email and calendar management. Having a trusted and experienced Virtual Assistant act as a filter between you and your inbox or calendar will save you large amounts of time. Now that you are aware of the tasks that are most effective to outsource as a small business, it's time to head out and find that rockstar team member who will handle all of the above and enable you to focus your time on what really matters for your customers: Innovation and Marketing.
Add any questions on the above tasks you may have in the comments below, and share this article with any of your friends who may have really "busy" days, but don't seem to get much done. :)
Guest Author: Tom Hunt is the Founder of Virtual Valley, a platform that connects Entrepreneurs and Rockstar Virtual Assistants, with the mission of giving Entrepreneurs back 10 million hours of their time by 2020. Tom writes about how to grow your remote business on the Virtual Valley Blog, you can also connect with him on Twitter at @tomhuntio.