Or follow me? Or connect with me?
After endless days of creating a website for my new Virtual Assistant business, I confirmed at the beginning of January that it was finally ready for public viewing. I decided to kick-start my lead-up marketing to launch day with a mass email. Agonising over the wording, I managed to put together a notice to family and friends letting them know the good news. None of whom, by the way, had any idea that I had decided to start my own business in 2012.
So late that night, after reading and re-reading my business introduction email, I tentatively hit the send button.
I spent a couple of sleepless hours waiting for morning and, like a kid on Christmas, was up at the crack of dawn to see who had responded. Feverishly logging into various social media sites and email addresses, I was dying to hear the rave responses to my new venture. And what fabulous feedback did I get? Nada. Well ok, not exactly nothing. In fact, there were quite a few encouraging emails. It just wasn’t as much as I was hoping for.
Where was the instant gratification we are trained to expect these days? Where were the overwhelming replies of ‘good luck’ and ‘well done’? Where were the accolades from complete strangers? And why hadn’t this stuff gone viral yet?!
Now don’t get me wrong, I’m not looking for self-promotion and ego boosting. It’s just that after all of my hard work I was left a little, well, deflated. I hadn’t expected networking to take so long. And yes I know, it had only been a few hours…
Call it damaged pride, naivety or impatience, but getting a business off the ground takes time. Though I am learning a lot. Especially that success rarely comes fast, and social media marketing is a lot harder than it looks.