As a business that runs purely online, quitting Social Media may seem like virtual suicide. It's almost sacrilegious. But let's not get so dramatic. This is something that’s been playing on my mind for a while, and now it’s time to take action.
After the Social Media boom in the mid-2000s, I held off for many years before finally creating a Facebook account five years ago when I launched my business. I took to Social Media like a duck to water, accumulating just about every social account under sun. Not only that, I've actually excelled at using them and even have others pay me to do so.
So, why quit?
Is this a statement on the dangers of social networks; a proclamation against the current smartphone zombie apocalypse? Not really. It is simply just not the best use of my time.
Having posted consistently across multiple media channels for the past five years, I’ve seen a lot of changes in that time. Between trying to create meaningful content, share interesting ideas, and engage on all levels, Social Media has become a time vortex that is difficult to manage. I've recently gained a little perspective on my business, and despite all of my hard work, the lack of engagement using an organic approach is deflating.
Just outsource it!
Yes, I could certainly pay someone else to handle my social accounts for me. After all, I’m in the business of doing that myself. Yet even the thought of managing someone else who manages my accounts doesn’t sound appealing. Mentally, it will still require energy that I’m not currently prepared to give.
Rather than posting for the sake of posting, I'm going to give Facebook, Twitter, LinkedIn, Google+ and Pinterest a rest. There are other marketing avenues to explore, different paths to chase, and client work to focus on.
In this day and age, if you’re not online you don’t exist, so this may be a fool-hardy project. Perhaps even a little bit brave. What if my skill-set is diminished, or I miss potential business opportunities by closing the funnel? That may be the case. However, I’ve realised that it’s okay to take a break now and then.
I'll still be here, being awesome and focussing my efforts in other areas. My website is packed full of great information, so it’s time to let my business and my skills speak for themselves. This is my way of regaining our most limited resource: time.
Watch this space.*
What do you think? Crazy or brave? We'd love to know your thoughts!
*Read the follow-up to this post here, and find out what happened one year after quitting Social Media.